Do “It Works” Wraps really work? Ehhhh, probably not.

it works wrap ultimate body applicator scam former distributor weight loss genetixSource: YouTube  (After watching, click outside the video to return to this article.)

Have you been invited to a ‘wrap party’ yet? If not, where have you been hiding? 

It Works wraps have been hard to avoid for the past couple of years. Because it is an MLM company whose success depends on independent distributors purchasing the product and then recruiting more and more of their family and friends to purchase and/or sign-up to sell them, exposure to the wraps tends to spread like a virus through communities. Distributors claim—and show countless before-and-after photos online as ‘proof”—that their wraps will reduce your waistline and improve cellulite.

However, there is no scientific research available to show that It Works wraps are effective in promoting fat loss, not even on the It Works corporate website. In fact, there isn’t even any scientific research that shows that It Works wraps “tone and tighten the skin” as they claim.

Full disclosure: I have tried the It Works Ultimate Body Applicator (wrap) on more than one occasion and have achieved absolutely no lasting results—inches lost, cellulite reduction, or otherwise. I decided to dig to see if I could find credible information anywhere about It Works wraps and how they ‘work’.

it works before after scam tampa weight loss genetix programSource

How do It Works wraps supposedly work?

The company’s corporate website simply says that “The Ultimate Body Applicator is a non-woven cloth wrap that has been infused with a powerful, botanically-based formula to deliver maximum tightening, toning, and firming results where applied to the skin.”1

And claims that the product:

A fairly vague description.

Although it was difficult to find any information that offered a plausible explanation as to how the wraps work, I did find this comment on the MyFitnessPal forum that tried to offer more detail as to how the It Works Body Wraps actually work:

“…Basically, you are born with every fat cell you will ever have. You never get more. Your fat cells have the ability to enlarge to over 1000x their size based on the foods you eat. Toxins can act like a un-penetrable layer between the fat cells and your bloodstream inhibiting any “shrinkage” to occur. When you remove this layer through detox, you allow your fat cells to better metabolize in your body to be used as energy rather stored as fuel. That is why the water is so crucial. You want to excrete as much as possible while wrapping and up to 72 hours after in order to flush out as much of the toxins as possible. It is almost like magic, but once you remove those, your body has the capability to reduce those fat cells so much better. The wrap also reduces cellulite, “dimples” and tightens the skin in the process…“2

So, according to this distributor, and many others like her, the idea is that the wraps help to “detox” the body by somehow magically (her word) causing the body to flush “toxins” which are stored within fat cells.

To dispute, as stated by Elizabeth Tanzi, MD, a Washington, D.C., dermatologist, on WebMD. “There’s never been any real scientific evidence that body wraps pull out toxins or purify your body in any way.”

The writer of this explanation, an independent distributor, was asked by several other forum members to cite scientific evidence supporting her explanation of this “detox” process (no scientific references were produced) and corrected her assertion that we are born with all the fat cells we will ever have and that we will never get any more. Our bodies do, in fact, make more fat cells through adolescence and also have the ability to create more fat cells during our lives if, as an adult, we gain a significant amount of weight.34

it works before after scam tampa weight loss genetix program

What does ‘detox’ really mean?

According to the Merriam-Webster dictionary, detox is defined as, “a special treatment that helps a person to stop using drugs or alcohol.”

But the term ‘detox’ has been appropriated and used erroneously by marketers looking to sell products to consumers who are willing to try anything to lose weight without doing any work.

Harriet Ball, a biologist and one of the authors of an investigation done in 2009 by young UK scientists and engineers, entitled “The Detox Dossier”, said: “Detox is marketed as the idea that modern living fills us with invisible nasties that our bodies can’t cope with unless we buy the latest jargon-filled remedy.”5

In fact, during that investigation, researchers contacted manufacturers of 15 various products claiming to ‘detox’ and found that not only were the manufacturers unable to give a comprehensive and agreed-upon definition of what they meant by detox, but that none of them were able to provide any evidence for their claims either.

Across the board, unsubstantiated claims for an ill-defined process.

By the way, a healthy body is perfectly capable of performing any detoxification that needs to be done without intervention of lotions, wraps, or foot patches. Our livers, kidneys, and colon take care of that for us.

This Quackwatch article explains, “Real detoxification of foreign substances takes place in the liver, which modifies their chemical structure so they can be excreted by the kidneys, which filter them from the blood into the urine. Sweat glands in the feet can excrete water and some dissolved substances, but its minor role in ridding the body of unwanted substances is not changed by anything done to the skin.”

it works before  after scam tampa weight loss genetix program Source

So, why do some people actually appear to lose inches after having wraps done?

It Works distributors claim that the inches lost are not just water weight, stating that wrap-ees are encouraged to drink half of their body weight in ounces while wearing the wrap. According to them, this would negate any water lost through using the wrap. However, most health experts will tell you that drinking water actually helps to rid the body of excess water, not cause you to retain it.

Accepting that the inches that appear to be lost are not due to water loss (without any supporting proof, of course), what else could it be?

This Quackwatch article explains, “It’s true that you might appear to have “shrunken” in certain areas, like the waist, but this is most likely due to the loss of water weight from sweating and the compression of the wraps.”

Also, it could be due to faulty measuring. During a Good Morning America investigation in which volunteers were wrapped by a different wrap company, ABC found discrepancies in the way their reporters were measured before and after the treatment; the woman administering the treatment measured the waist in a different place the second time and measured the first time with her finger behind the tape, creating slack and a bigger measurement.6

The following video shows a Naturopathy student (not a distributor) who tried the It Works wrap, following all of the recommended directions. She measured herself on camera before and every day for three days after and experienced no change at all.

it works wrap ultimate body applicator scam review didn't work  weight loss genetixSource: YouTube  (After watching, click outside the video to return to this article.)

The take-away

It Works wraps might tone and tighten the skin due to the botanical elements in the wraps, and inches may even appear to be lost, but the results are likely to be temporary.

No wraps by any company are FDA-approved. The U.S. Food and Drug Administration reminds consumers that “fat doesn’t melt,” and any product claiming to “melt” fat or cellulite is making unsubstantiated claims.7

Deep down we all know it—though at times almost all of us are susceptible to fooling ourselves into thinking we can get around the truth—there is no healthy, quick-fix solution for losing weight and being healthy. It takes work and a long-term commitment to improving eating habits and exercising.

At Genetix Program, our coaches do their best to make losing weight fun and effective for you. You never have to do it alone. Visit today to explore how our coaches will inspire you—not just once a month, or once a week, but every day.

Author: Stephanie West

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